Leticia Mooney is an Australian thinker, writer and business-woman. This bio was last updated in April 2018. See my Amazon author page here.
The 30-second work biography
Leticia Mooney is currently CEO of Australian content strategy company, Brutal Pixie. She is obsessed by the Customer Experience and Business components of content, and the ways in which a strong corporate strategy can drive the key messages of brands. Unlike many in her industry. Leticia has been a publisher, editor and mentor of writers, has scaled digital publications internationally, and has worked across a huge range of industries.
Leticia is a strategist who is passionate about bringing deep publishing expertise to firms in professional services like law and engineering. She works with CEOs, boards and managers in law and other professional services to carve unique positions in the market, grow their businesses, and drive efficiencies characterised by better, happier, simpler use.
The 30-second personal biography
Leticia Mooney is a 30-something woman of many talents. A published author, serial entrepreneur, music critic, and scholarship-winning dance student, Leticia has owned three (maybe four) businesses, one of which was acquired by another company in 2010. In the art of music critique, Leticia has been described as a “master”, has been recognised internationally for her work, and authored the first book on the mechanics of rock journalism. She dances ballet; writes for fun as well as for a living; and does more things in a day than most do in a month. Leticia’s mission in life is to inspire people and help create connections… mostly philosophical ones. You can follow her on Twitter and support her continuing literary output by becoming a Patron.
The real deal is more interesting.
Thirty-second bios are a bit like nibbling the corners off cakes. You get a snippet of something interesting, but it’s never enough. Here’s the real deal.
First things first. When I was a kid, I was a dead-ringer for Sissy Spacek:
I’m a trained professional writer and editor. As a youngster (in my early 20s) I was strongly involved in the local Society of Editors, and was lucky to be mentored by senior members of that society (much love to Rosemary Luke and Celia Jellett) as I sat on the committee and edited their newsletter. Tough gig, editing for editors as a newbie!
I belong to a bunch of other secret societies these days, including:
- Golden Key (UniSA Chapter, lifetime member)
- Australian Web Industry Association
- Australian Lawyers Alliance
- Australian Society of Authors
- Communications and Media Law Association
- … and more besides.
In my younger years I was what I thought was a prolific writer, was published in a few anthologies. Nearly all of them are out of print now. Two were published by the University of South Australia (of which I am an alumni).
Australasian Short Stories, published by Spiny Babbler in Nepal is still available.
The Sex Mook, published by Vignette Press in Melbourne, is also now out of print. If you have one, please send me a copy… I loaned mine to someone else who never gave it back (and never replied when I asked for it. Sigh.)
My career as a music critic…
…began while I was at uni, for the UniSA paper Entropy. After I left uni, I was headhunted by my former editor (and live music photography extraordinaire) Rod Magazinovic, to write for him for the online mag FasterLouder, which I did for several years. During this time I cut my teeth on some fantastic interviews (my first ever proper interview was with the almighty Rob Halford) and really started to build a bit of a profile. When FasterLouder cut back on their metal publishing, I started looking elsewhere… and eventually produced my own magazine, Metal as Fuck.
My career as a publisher…
…began in 2008 when, with my partner at the time, I started the publishing house, Brascoe Publishing. Brascoe did some fantastic work and produced some really great things that were ahead of its time. We produced Flash Fiction Postcards (featuring artwork and bite-sized, shocking fiction that you could post to people… before there were hipster cafes! Never mind); a fun little volume about crochet titled Passionate Hookers. We also edited many doctorate theses, and worked on a couple of books.
Cry for Health by Jesse Sleeman (editorial)
History of the Introduction of Lithium into Medicine and Psychiatry, by Johan Schioldann (full production)
A Flower Between the Cracks, by Helen Sage; I’m very proud to be the first editor of this book, when it was titled something else and wasn’t yet in a major contract. It’s beautiful, go read it. I promise you’ll cry.
… and numerous articles and theses for academics and students.
Ultimately, though, Brascoe was a doomed venture, and it ended in 2009.
Digital Publishing was always my thing
It was in digital publishing that I hit my stride. While Brascoe was not a success, it was the vehicle by which I built, launched, and ran the fabulous online metal magazine Metal as Fuck. This was my proudest achievement, and even after I closed the publishing house I continued to work in it at 1000%. By our second year, we had thousands of followers on Twitter, and hundreds and hundreds of fans on Facebook, and had started gaining some really positive press both locally and internationally. We were the first Australian music mag to really get involved journalistically with major European festivals like Bloodstock, Summer Breeze, Party.San, and Wacken.
Many of my past writers and photographers I adore, and many of us remain in contact (some I still work with!):
- Alan Baxter (Aus) is a fabulous author
- Crushtor (Aus) now runs I Sell Words and edits Hysteria
- Sam Radocjin (Aus) works for Metropolis Touring
- Hellblazer (Aus) is producing incredible urban and music photography (and now has two books)
- Claire Robinson-Ayres (UK) is a book blogger and freelance writer
- Mike Dee (UK) is doing rad things in digital media
- Goatlady (Aus) is living the dream as a digital nomad, based in Germany these days
- Vikingfist (US) now plays in four bands
- Joe Henley (Taiwan) is a fabulous author
- … the list goes on!
Through MaF I helped give some great people a great start in the music industry, taking chances on people who are now promoters, business owners, published authors, and established (recognised) photographers in their own rights. All of them are amazingly talented, and I feel really privileged to have worked with and mentored so many beautiful, wonderful, talented people worldwide.
Few people get an experience like it.
By early 2011, needing a change of direction and some actual money (i.e. stable employment and time to relax), I got a real job and sold Metal as Fuck to Radar Media. It was super hard to look at after I sold it, so I cut all ties with it and now weep over what was my baby.
My career as a commercial writer…
… kind of evolved during this time. Mostly in copywriting for websites. That eventually became a content strategy company, which I now work in and fucking LOVE doing, full-time. That, Brutal Pixie, is here.
As I discovered much later, you can buy a business and be a business owner as many times as you like, but you’re only a founder of something once. So, it is something of immense joy for me to have founded Metal as Fuck and to have achieved what I did.
Out of that experience, I gained my first book. That frightfully error-filled edition is currently (as at July 2016) being reworked into a (better, revised) second edition. It will be released by October 2016.
I’ve been a writer since I could write (age 5)
I accepted myself as a writer in very early 2016. In the first holiday I’d had in… well, forever… I realised that I was always destined to write, and that despite having few titles to my name, it’s really what I am. When I was five years old, writing terrible poetry in the schoolyard and dreaming of being a songwriter, or author, or writer, I just didn’t shape my dream specifically enough. So, yes, I write: I write for a living, and I write for fun; but I am not what most people consider a writer to be (i.e. book author or newspaper journalist).
As a writer I am a philosopher and essayist, and I have also – finally – accepted this about myself. Keep an eye on this site to see this develop into more significant projects.
As of 2018, I’m also a screenwriter. I’m working on two significant Australian stories, and bringing them to the screen. You can follow this development at Patreon, where a community of patrons keeps me accountable to my creative work. Please join them! It’s only a buck ($1) and you get to hear from me every single week.
My books are published under my maiden name, Leticia Supple, and my married name. Personal works are under Supple and business works under Mooney.
Also, I’m a fabulous ghostwriter. Just sayin’.
Books I’ve authored
- Music Journalism 101
- The Art of Postcard Writing
- Brilliant Blawgs: How to create strategic blogs that clients and prospects love
In about 2006 or 2007 I started blogging over at Blogspot; then moved to wordpress; then in 2009 (I think) scored my own domain. It originally started purely as a writing portfolio, to keep track of the articles, reviews and pieces I had published around the web.
Eventually it branched out into my fiction, essays, rants on various issues, music industry commentary, and my Music Journalism 101, which I wrote because no other course existed online at the time.
In 2015, this site was renamed [e]xpositio, because it expresses much more clearly what I’m about. So, welcome to my world. I hope you enjoy my essays here as much as I enjoy writing them.
Contact Leticia Mooney
PO Box 1190
Pasadena, South Australia, 5042
Email: biodagar [at] biodagar.com