The book, Business by the Moon, is a scheduling method and journal that grows your business & wellness at the same time.
There is a problem in our time. We’re finding that our way of life is unsustainable. Every business worth dealing with has a sustainability plan, and whole departments dedicated to corporate social responsibility.
But I suggest that the problem is how we deal with business as a whole.
This book teaches you a new method, and coaches you with a journal, so you can shift into a new, sustainable way of working.
Excerpt from the book:
Business is run on a sun calendar. The focus of business is to grow. Grow, grow, grow, grow, grow. Financial reporting, investing, and judgements of business value are based on continuous growth. Business losses in large enterprises aren’t always reported as true loss, they’re reported as loss of profit, meaning a loss of growth. If you’ve had someone in your life outside of business, no doubt you’ve been faced with the question: Why does so much profit even matter?? It’s because, at its core, business is about growth. If it’s not growing, there’s something wrong, right?
We all want to survive for the long-term. The reality is, though, that there is an entire business discourse that says, if you’re not growing you’re dying. Equivalence isn’t an option. If you’re existing, then you don’t have a business, you have a lifestyle?
Let’s challenge this thinking. Just because you’re not growing, it doesn’t mean that your business is dying. You can make no profit but not make a loss. You can exist quite happily in business for a long time without striving for epic amounts of growth. You won’t build an epic, world-dominating business, but maybe that doesn’t matter.
Unfortunately, the business world – especially the startup world – doesn’t see it that way. Countries have to keep growing their GDP. Business have to keep growing their revenues and their profit. And as soon as this doesn’t happen, everybody freaks out. Whether the freak-out is warranted or not.
The problem is, continuous growth is unsustainable. Continuous, unchecked growth becomes cancer.
This is a problem identified by social and economic reform advocate Michael Bond, who argued that for meaningful currency growth, debt has to grow faster. Further, he argues that the continuous push to grow productivity can only result in collapse of the economic system.[i]
However, Bond’s arguments also argue that consumption isn’t sustainable. That in order to sustain this level of growth we are going to exhaust the resources of the planet. This is something addressed by the guys at Freakonomics, who pointed out there is a lapse in logic: Consumption and productivity don’t necessarily equal energy; and that those who argue that economics and energy are synonymous are not doing anybody any favours, because it’s simply not logical.[ii] Rather, economic growth happens when people are prepared to pay for things, not just when people expend energy to make things.
Thank you for the reality check, Freakonomics!
The economic footprint required to meet global demand for resources is steadily increasing, and as the Institute for Studies in Happiness, Economy and Society argues, we’re already at the point where we need one and a half Earths in order to sustain the growth occurring… and that continued expectation of growth is unsustainable.[iii]
It’s an argument that is common, because the notion of unsustainable, continuous growth is embedded in mathematics. Dave Pruett pointed out in an article for the Huffington Post that there is a simple law of calculus: “Nothing grows exponentially forever”.[iv]
Where do we go, if we don’t grow forever?
Some of this kind of thinking is permeating other areas of society. As business shifts and changes, we’re starting to see more business emerging that focuses on life quality. The New Economics Institute is one organisation in particular that is trying to shift thinking away from a growth mindset to a ‘quality of life’ mindset.
If you look around you, the ‘quality of life’ mindset is one that is growing, and you could even argue that the sharing economy is part of that: Shared use of existing assets, rather than creation of new assets. There’s a greater awareness that grow, grow, grow isn’t sustainable. That, besides the environmental impact, it can actually be just downright exhausting.
For business women in particular, this idea of continuous output is truly exhausting.
Let’s not make excuses any more. We’ve hardened ourselves: We get up before the sun, we work, we maintain houses and relationships, we grow little people, we grow food, we function at an extremely high level.
But it’s spiritually and mentally exhausting for us. Our bodies don’t work like that. Our energy doesn’t work like that. We have a much more cyclic time to our existence. There are times where we need to rest; times where we explode with energy; and times when we literally can’t think, let alone discuss anything.
In a growth-only system, the cyclic nature of female time is disregarded, and even seen as a hindrance. When we’re in positions of power, we can’t allow ourselves to bow down to nature, to take a few days off to recharge. It’s not the done thing, and someone else will take your place.
The interesting thing is that notions of female time are becoming more important. It’s a time for longevity, sustainability and quality of life.
Business by the Moon is sustainable business
Female time is a parallel of lunar time. Gardening by the moon asks you to grow, to fertilise, to rest. So, too, recalibrating your business life to the moon gives you time to stop, to review, to plan, to rest, to prepare, even as you grow.
Counterintuitively, slowing down and rediscovering the cyclic nature of time allows us to do more, to a higher degree of quality, even if we do it over a shorter period of time.