Jun 20
People do go on about web metrics. Possibly they are ignoring ‘grassroots’ metrics. It is vital to keep track of, and effectively analyse, the metrics on your website. It helps you identify whether you’re hitting the mark, and not generating question marks (ahem), as it were. But if you use social networks – in particular, …
Permanent link to this article: http://biodagar.com/2011/06/lets-think-about-grassroots-metrics/
Jun 01
What stories is your business or organisation telling? And who is telling it? There were so damn many ways I could have moved on from the last post I wrote, that it took me a little while to get my head around it. Well, actually, not too long considering I wrote this the very next …
Permanent link to this article: http://biodagar.com/2011/06/on-corporate-conversations-who-is-engaging-whom-and-how/
May 31
Older generations have companies in a deathgrip. Because they don’t get what’s changed. A couple of posts ago I wrote about the fact that I am going to talk back to some of the theses of the Cluetrain Manifesto. I’m not going to do this in any sort of structured way, because that isn’t the …
Permanent link to this article: http://biodagar.com/2011/05/lets-rethink-marketing/
May 24
The Angry Fijian explores how ‘Facebook marketing’ can be harmful to your brand. I have been reading some interesting articles from marketing companies and PR types about how promoting on Facebook is actually harmful to your ‘brand’. After my recent exodus, I figured as much, because visits to all our other marketing places (twitter/reverbnation …
Permanent link to this article: http://biodagar.com/2011/05/guest-blog-why-arent-bands-smarter/
Sep 08
This is a case study that I wrote up for Clever Starfish‘s articles blog, in my Pixie work. It outlines my foray into buying online advertising for Metal as Fuck. I hope you enjoy this as much as I enjoyed the analysis! The Facebook social network is an enormous, captive audience. But is it worth …
Permanent link to this article: http://biodagar.com/2010/09/metal-as-fuck-ads-on-facebook-a-case-study/
Bio: Leticia is a 30-something writer of music criticism, essays, and much more. She blogs about the music industry and metal in general; is a novice bellydancer; and loves good friends, good life, and good beer. Read More...
All work within this website and blog, unless indicated otherwise, is by Leticia Supple, and is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Australia License.
Powered by WordPress and the Graphene Theme.
Recent Comments