Winning is actually about stories, connection, transparency, and honesty. Nobody listens to you, and nobody trusts you, if it is otherwise.
Persuading people is an art. Anybody who has studied argument-writing knows this. And it is what amused me about logging into the ABC website and seeing this: If you’re like me, and you don’t consume popular television at all (yeah yeah, oh the gasp, shock blah blah), then you could be forgiven for thinking – KEEP READING