A wise man once said (on the Tim Ferriss Show, no less) that nobody examines obvious things. Right now, I’m thinking about the fact that even though content professionals work within things that are called ‘webs’, they actually work on, in, and to, singular instances. Pages. Components. Entries. Paragraphs. Phrases. Assets. It’s hindering us from KEEP READING
Marketing is a lost three-year-old, running screaming through a crowded mall. People stand up and notice — until it continues. Maybe there’s another way.